Bryony Pestell, Marketing Manager for the brand explains the importance to have effective management of their operations during the launch, ‘The Protex solution has smoothly managed the back office elements such as product set-up, planning of stock, order processing, warehouse management for our new brand, Grass & Air. With the confidence that our operations are running smoothly we have been able to focus on the sales and marketing activities to launch and promote the new brand.’
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The newly launched brand Grass & Air is a kids outerwear brand designed to withstand the rigours of outdoor play. The brand have taken inspiration from the clean lines and pared back simplicity of Scandinavian design and injected Manchester attitude to create a sophisticated yet playful interpretation of rainwear. The brand is supported by the clothing and footwear specific business management system Protex from Datel.
Martin Rath, Director, Datel Protex adds, ‘It is great to see how our solution suite enables real business growth for our customers. With our business management solution, Protex we have been able to help our customer launch a new brand. It is important to us in this fast paced environment that our solutions delivers such tangible benefits to our customers.’
The Grass & Air launch has had much industry interest from featuring in the January issue of British Vogue to being awarded the ‘Rising Star Award’ at Bubble London.
About Grass & Air
Grass & Air is a new brand of urban, outdoor children’s clothing hailing from Manchester. Featuring rain macs, puddle suits, waterproof trousers and colour-change wellies the collection comprises classic shapes with trend-led styling across three core colours that can be worn all year round.
Drawing on its Manchester heritage as the rainy city, the range innovates in terms of fabric performance and design.