Protex helping launch new childenswear brand Grass & Air

Recently our business management solution, Protex has helped launch the new childrenswear brand Grass & Air.

The newly launched brand is a kids outerwear brand designed to withstand the rigours of outdoor play. The brand have taken inspiration from the clean lines and pared back simplicity of Scandinavian design and injected Manchester attitude to create a sophisticated yet playful interpretation of rainwear. The brand is supported by our clothing and footwear specific business management system Protex.

Bryony Pestell, Marketing Manager for the brand explains the importance to have effective management of their operations during the launch, ‘The Protex solution has smoothly managed the back office elements such as product set-up, planning of stock, order processing, warehouse management for our new brand, Grass & Air. With the confidence that our operations are running smoothly we have been able to focus on the sales and marketing activities to launch and promote the new brand.’

The Grass & Air launch has had much industry interest including featuring in the January issue of British Vogue and being awarded the ‘Rising Star Award’ at Bubble London.

Check out their website http://www.grassandair.com